Taptap
is revolutionizing the shopping experience with its innovative one-tap checkout, designed for faster, simpler, and more secure transactions. Built on the premise of eliminating friction from online shopping, to designing seamless interfaces that prioritize speed and convenience, we created a distinctive brand that would connect all aspects of their customer experience, from marketing to the product itself.
Deliverables
Brand Strategy, Brand Identity, Product Design
Flipping the Online
Shopping Script on its Head
At its core, Taptap wasn’t just about faster checkouts, it was about setting a new standard in speed, clarity, and trust. We began by uncovering the core user pain points through strategy and research, identifying cluttered flows, confusing messaging, and generic shopping experiences. With those insights, we built a structured design language that merged boldness with clarity. The visual direction was paired with bold, flexible messaging that feels smart, helpful, and fast-paced. From onboarding flows to merchant tools, every pixel was designed to anticipate and deliver, ensuring Taptap didn’t just function — it felt intuitive and fluid from start to finish.
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